Skip to content
Smartechor

About

A global technology company.

We design and engineer AI systems, SaaS products, and digital infrastructure for ambitious companies — and we build our own products too.

Who we are

Smartechor exists for companies that need more than a vendor and can't justify building an entire in-house platform team. We're the engineering and AI partner that architects, builds, and operates real systems — with the craft of a product company and the accountability of a partner.

We prove it by shipping our own products. Building platforms we operate ourselves is the clearest evidence of what we can build for you — and our founder's two decades of engineering experience back every decision.

Years of our founder's experience in IT
20+
Markets served (US · UK · CH · RS)
4
TargetUptime on systems we operate
99.9%

Founder & CEO

Two decades building the software the world runs on.

20+ years in the IT industry

With more than 20 years in the technology industry, our founder built Smartechor to deliver software and AI systems to a single, uncompromising standard — the standard he spent two decades setting for some of the world's most demanding brands.

A recognised expert in software and application development, he has led large-scale, demanding projects for companies around the world — architecting, engineering, and shipping platforms trusted by millions of users.

Today he leads Smartechor's engineering teams across the United States, the United Kingdom, and Serbia — a truly global operation, built to ship world-class technology wherever ambitious companies need it.

“We don't build deliverables. We build the technology companies run on — and we operate it like it's our own.”

Major projects delivered with Smartechor for

  • Champion
  • DAZN
  • GoDaddy
  • Impesa
  • Coca-Cola
  • JT Foundation
  • Boxing Social

One team, three engineering hubs

  • United States
  • United Kingdom
  • Serbia
Marko Rakočević

Founder & CEO · Smartechor

What we stand for

Principles we don't compromise.

Four chrome columns carrying one level slab, a drop resting on top
  1. Engineering-led

    We solve problems with architecture and systems, not slides.

  2. Ownership

    We build and operate — including our own products.

  3. One standard

    Every market, every project, held to the same global bar.

  4. Built to last

    We engineer for change, scale, and the long term.

Our own products

We build and operate our own products.

The clearest proof of what we can build is what we build for ourselves.

QBISA — dashboard with cash, receivables and the state of the business today
Our own product · QBISA, our own next-generation ERP — a real screen, running on its demo data.See the QBISA case study

Global by design

One standard, across four markets.

Legal entities in the United States, United Kingdom, and Serbia — serving four markets, including Switzerland, to one engineering standard.

Legal structure

Legal entities across the United States, United Kingdom, and Serbia — serving four markets, including Switzerland, to one standard.

Serving Switzerland · contracted via SMARTECHOR LIMITED

Let's work together.

Book a strategy call, or write to the team — we'll take it from there.